Valentine is a season of love, they say. With a disputable history traced back several years ago, the origin story of St. Valentine’s Day is one of sacrifice and tragic audacity. By unanimous decision, it has become a popular day to celebrate the gift of love. Characterised by exchange of gifts and affectionate nuances, it has become a norm for businesses to key into the season to offer their products or services.
As an apartment owner, you might wonder how you could also latch on to this love wave and promote your properties. Apartments are not left out in being prime locations for lovers and loved ones to celebrate the love season. But you might not be certain on how to go about your marketing. Here are a few ideas:
1. Develop a Valentine’s Day Campaign
2. Collaborate with brands
3. Host an event
There’s the common misconception that these ideas are suited for only businesses offering physical products. This, however is not the case. When we delve into each of these points in detail, you are certain to find out how to align your own business to each point. Let us jump right in!
1. Develop a Valentine’s day Campaign
To effectively sell during the valentine period, you need to come up with a creative and compelling message that would match your business and also resonate with your audience. The first thing would be to identify your audience and what they would want. Does your audience consist of couples, families or individuals?
Over time, you might have a database of the kinds of clients who have taken advantage of your service and used your apartment in the past. This could then form the basis upon which you would be creating your campaign.
Next thing would be to determine what you specifically want to achieve with your campaign. Yes, you generally want to sell your apartment offer eventually, but there might be other specific goals to be met. This could be to increase awareness of your brand, or cultivate customer loyalty.
Then you would have to create the message you will share with your audience. You have to ensure your message highlights the benefits of your property and how they can stand as the perfect gifts for Valentine’s Day.
Pick the channels you would be sharing your message and also the marketing materials you would be sharing. These materials include emails, social media content and ads. Of course, ensure that in pushing out your material you use visually appealing graphics and compelling copy to grab the necessary attention.
2. Collaborate with Brands
Collaboration as opposed to competition is one sure way to get an edge in business. It is common to have businesses who might be better placed in having offers more suited to the season. You can thus partner with a complementary brand to create a gift bundle or offer that would be available for a limited period of time. For example, you could partner with a business that sells chocolates and they get to deliver chocolates to loved ones who would be staying over in your apartments. You could then create a “Lodge and Chocolates” package.
Influencers are also a good collaboration strategy for Valentine’s day. You could ask the influencer to make a shout out for you on the page, or even do a blog post. In exchange, you can also give them your products, which they in turn can go even further to share with their followers.
Hold a social media event with an influencer and in the event, offer discounts that would be exclusive to attendees of the event. You can also create a Valentine’s Day product that would be in conjunction with an influencer. For example, you can work with a celebrity chef who could prepare meals for selected customers of yours who make certain purchases.
You can also consider offering a “Special Gift upon purchase” to stand as an incentive for your customers to patronise your offers. For example, you could include free box of chocolates with every booking over a certain number of days.
3. Host an Event that includes staying in your apartment
Events are a great way to create excitement and anticipation around your products and services, and this can in turn encourage people to make purchases. Attending an event can be a special experience for your customers which can make them more likely to purchase your offers for themselves or as gifts for others.
Events are an opportunity for you to showcase your products in person. Customers get to interact in person and get a more personal feel of your brand. You can also use the event to offer special deals to attendees, like a raffle only for attendees or special gift for punctual attendees. Physical interaction with your customers would also help build relationships and loyalty, and with this established, you can easily sell more frequently to your customers.
Better still, this event can be held at your apartment to give the attendees and your potential customers a more personal feel of your apartments and thus what they would be enjoying when they make bookings.
Any brand can sell during the Valentine season, including your brand. You just have to find out how, and the “how” is well highlighted in the points we have provided.
You should not be left out of the frenzy of the love season. Your brand can sell this valentine. Don’t snooze!
