A common sight on February 14th is one with couples reeved in red whilst sharing passionate moments with their significant other. It is a day that has been earmarked to commemorate the celebration of love and loved ones. Some of those who indulge usually take the liberty to make it a week-long celebration, going the extra mile to shower gifts and affection on their partners.

For some, it is also a means to celebrate loved ones who might not necessarily be romantically involved with them. This could include family members and platonic friends.

Not left out of this love virus are the businesses who are smart enough to cash in on the trend and find ways to position their businesses in the faces of these lovers and Valentine’s Day enthusiasts.

They do this by offering services and products needed within the period. You may have considered selling a product or service at Valentine’s Day celebration, but found ideas hard to come by. We have come up with a few pointers to help guide you. Here are some of them:

1.     Create a Valentine’s Day-themed Gift Set

2.     Offer promotions and special deals

3.     Paired & Couple-based arrangements

Each of these ideas are general guidelines that are sure to help you, irrespective of whatever business you run. But for you in the apartments and real estate business, it is an opportunity for you to see clear means to seize this upcoming season and sell out. Let us dig deeper.

1. Create a Valentine’s Day-themed Gift Set

A valentine’s Day-themed gift set is simply your gift set, but styled and designed with the Valentine feel and spice. You might have a gift you usually offer for certain reasons, but in making it a themed gift, you deliberately style it according to the target theme.

In creating a Valentine’s Day-themed gift set, you must understand who your audience is. This is to ensure you are not selling the right things to the wrong set of persons. Getting this right will also ensure you are choosing the right products and services to be included in the gift set.

You should then take special care to select the products or services that would be appropriate for Valentine’s Day and that will also appeal to your target audience. 

As an apartment owner, you might have a special apartment you offer to special guests. For Valentine's Day, this can become a special gift for couples who want to spend Valentine's Day together. 

Now you have to determine a price that your gift set would be selling for. You must remember that there are other rival gift sets, and as such, you price has to be competitive with similar offerings on the market. Of course, you have to promote this gift set aggressively.

2. Offer promotions and special deals

Promotions and special deals are a great way to sell your products and services for Valentine. You can offer a percentage discount on your regular products or services and tag it a valentine discount. This should encourage people to buy.

You might have an apartment that usually could be booked for a certain fee, a valentine discount could have you offering it for less. 

Alternatively, you can create bundle package deals that would include multiple items or services at a discounted price. You could this offer discount for customers who book for extended days. 

You could also consider including free pickup from a certain location for bookings placed around the valentine period.

You can also introduce a sense of urgency by offering promotions that are only available for a short period of time. That is only available during the Valentine season.

3. Paired and couple-based arrangements

Paired arrangements are the easiest ways to latch on to the Valentine trend, but you must be careful not to do it wrongly. You can offer matching items or accessories that are designed for a couple.

Offering couple’s activities and experiences that are designed for couples is one way to target the primary celebrants of Valentine’s Day. You could partner with brands to offer special packages. Gift sets can be included in this arrangement. You must not forget to extensively advertise your packages using the right marketing channels.

Overall, selling at Valentine is not a privilege reserved for only a few brands. Your brand can sell at valentine, too. All you have to do is to take note of these steps, apply them to your brand or business and execute them. You can start now and kick-start the process of turning your business into a sales machine during the Valentine’s Day celebrations.